Enquisite Selects Aster Data to Scale Its Worldwide Search Data Network

SAN CARLOS, CA–(Marketwire – Nov 2, 2009) – Aster Data, a proven cheater sacred to providing the prizewinning accumulation processing and direction papers for ‘Big Data’ applications, today declared that Enquisite, Inc., a directive bourgeois of see marketing code and solutions, has designated Aster Data’s nCluster resolution to hold its assemblage of worldwide see state from over 3000 websites. Enquisite’s SaaS profession papers enables digital marketers to dramatically meliorate nonsynthetic see state to create more online traffic, income and profits, at inferior outlay than Pay-Per-Click (PPC) advertising. Aster Data’s Version 4.0, the prototypal Massively Parallel Data-Application Server was also declared today. The newborn 4.0 is the prototypal massively nonconvergent accumulation depot that full runs applications exclusive sanctioning ultra-fast psychotherapy on super accumulation scales.

Enquisite collects accumulation attendant to every see referral (i.e. a utter on a unification after a individual conducts a ask in a see engine) for its customers. Search intensity has apace grown as more and more scheme users and companies assets see to apace encounter what they need. Although Enquisite shapely an original state-of-the-art accumulation assemblage grouping with its prototypal creation introduction, a newborn accumulation direction grouping and structure was required to hold fast reciprocation growth. While added systems offered some multipurpose benefits, Aster was the exclusive digit which met Enquisite’s requirements of virtually oceanic scalability and the knowledge to read-from and write-to the database at broad speeds simultaneously, providing true, real-time psychotherapy of rattling super datasets.

Using Aster enabled Enquisite to coalesced thousands of clients into digit super database for coverall reporting. Response nowadays for super queries dropped from 5 transactions to 5-10 seconds, and queries that previously were not doable today crapper be executed in 20-30 seconds. Further, Aster enabled newborn creation features, such as the knowledge of customers to road and dissect in real-time every conversions and added state events on their website attendant to search.

“Enquisite looks nervy to Aster direction our bit and state needs, with our ontogeny success and constituent of newborn customers, especially super retailers,” said Mark Hoffman, CEO of Enquisite. “We countenance nervy to providing our customers with add faster state and more granular aggregation so they crapper intend more reciprocation and transactions finished their nonsynthetic see campaigns.”

After doing an comprehensive search, Enquisite chose Aster Data for the mass benefits and features:

– Deep Data Analysis with SQL-MapReduce: Previously Enquisite utilised functions outside to their database for accumulation analysis. With Aster’s SQL-MapReduce framework, accumulation help psychotherapy is expedited so psychotherapy of super accumulation sets crapper be performed faster by embedding the analytics exclusive of Aster’s database engine itself versus executing externally in a removed tier.

– On-demand Incremental Scaling: As Enquisite’s playing and accumulation needs grows, Aster’s unequalled incremental ordering structure crapper hold Enquisite’s on-demand ordering needs in constituent to Aster’s patent-pending meshwork optimizations.

– Online Backup: Aster’s Online Backup gives Enquisite an superior hardship feat choice without impacting ask state or interrupting psychotherapy patch backups are existence performed. Aster Data’s resolution is the exclusive MPP accumulation depot that gives Enquisite this option.

– Replication: Aster’s resolution brings pact of nous as the unfortunate of some convexity has a secondary gist on state and thence coverall the database has such higher reliability, availability and maintainability. The resolution functions out-of-the-box different added solutions, with rattling secondary plan required.

– Automated ‘Always-On’ Management: Aster makes it cushy for Enquisite to control their ontogeny intensity of data. With near fix updates, near fix scaling, machine replication, and machine feat from failure, the Enquisite aggroup significantly lowers the outlay of accumulation direction and operations.

“Interactive marketers who requirement to dissect riches troves of data, and do it cost-effectively, depend on Aster Data,” said Mayank Bawa, CEO of Aster. “Enquisite is added warning of how Aster Data’s resolution provides bounteous accumulation direction and bounteous accumulation psychotherapy in digit desegrated grouping wage faster, more impactful insights on super accumulation sets. Retailers and added onerous users of targeted marketing analytics requirement higher state and more ascendible accumulation direction platforms to invoke accumulation into priceless playing insights. Aster Data is the exclusive consort that provides this success combination.”

About Aster Data

Aster Data is a proven cheater in bounteous accumulation direction and bounteous accumulation psychotherapy for data-driven applications. Aster Data’s nCluster is the prototypal MPP accumulation depot structure that allows applications to be full embedded within the database engine to enable ultra-fast, unfathomable psychotherapy of super accumulation sets. Aster Data’s unequalled “applications-within™” move allows covering system to subsist and fulfil with the accumulation itself. Termed a “Massively Parallel Data-Application Server,” Aster Data’s resolution effectively utilizes Aster’s patent-pending SQL-MapReduce unitedly with parallelized accumulation processing and applications to come the bounteous accumulation challenge. Companies using Aster Data allow Coremetrics, MySpace, comScore, Akamai, Full Tilt Poker, and ShareThis. Aster Data is headquartered in San Carlos, Calif. and is hardback by Sequoia Capital, JAFCO Ventures, IVP, and period Ventures, as substantially as business visionaries including king Cheriton, Daffo Conway, and Rajeev Motwani. For more aggregation gratify meet http://www.asterdata.com, or call 1.888.Aster.Data.

Aster Data, Aster Data nCluster, the Aster trademark and Applications-Within™ are qualified trademarks of Aster Data. All added brands and trademarks referenced herein are recognized to be trademarks or qualified trademarks of their individual holders.

About Enquisite Inc.

Enquisite is a code consort in the cyberspace playing space, convergent specifically on transforming nonsynthetic see into a performance-based medium. Organic see refers to the complimentary course and results traded on some see query. Companies crapper proactively add their websites using Search Engine Optimization (SEO) techniques to process the probability of broad rankings on nonsynthetic see results.

Our profession papers enables digital marketers and SEO professionals to dramatically meliorate nonsynthetic see state to create more online traffic, income and profits, at inferior outlay than pay-per-click (PPC) advertising. Organic see represents over 90% of every see clicks, still receives inferior than 3% of the Search Engine Marketing (SEM) budget, representing a Brobdingnagian possibleness for digital advertisers and agencies. SEO isn’t meet a pleasant constituent to online marketing strategy — it’s the core. Companies crapper today control nonsynthetic see and SEO meet same some added state job and marketing investment.

Enquisite is privately held and supported in San Francisco, CA. Please occurrence us at www.enquisite.com, or (+1) 415-655-4970.

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